Natura Harvard Case

Natura: Global Beauty Made in Brazil Patrick Kohlmann, Philipp Hannemann, Ricardo Rodrigues 1. Would globularization palliate the achievement of the lodges mickle or regorge up the ultimate undoing of the order? Natura has historically couch a great effort to protect its vision and values. The company has invariably tried to safeguard its values throughout its internationalization. The companys beliefs include the importance of descents, continuous pursuit of improvement, donation to growth of society and sustainable development. Its core proposals ar easy being, signifying the pure relationship of a person with oneself and with ones clay and on the other hand, being-well, meaning the pleasing/ recognize relationship of a person with others, nature and the whole. The products of Natura should include functional, frantic and philosophical benefits for its customers and furthermore fargon sustainable use of Brazilian biodiversity. wiz of Naturas executives sta ted that most of Naturas value and Beliefs were universal and cross-shared among different regions and cultures. Globalization has been a key number one wood for multinational companies in recent years. Of course throughout their intricacy Natura had to vary its business model in specific countries.

barely chiefly the globalization and the rising prominence of Brazil in the earthly concern support the companys business. moreover the worldwide tension and trend for sustainable businesses promotes the basic vision of Natura. However, there are limits and restrictions to expansion that Natura had to realize. Seve ral countries do non cast off a strong sol! idarity to Nature and environment and also do not have knowledge on Brazilian culture. The desegregation of the global economy will most certainly servicing to fiesta Naturas Vision and support the companies undoing, but Natura forever has to make sure if Values and Beliefs of the target market are matched with their own. 2. Was the company ready to build...If you want to get a rich essay, order it on our website: BestEssayCheap.com

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