Le Travel Store; Moving With Times

Le act Store: Moving with the times Le survive Store Kenyatta Massey Kaplan University AB209 Small Business Management professor: Cedrick Gibson March 1, 2011 Le Travel Store The Kellers started Le Travel Store in 1976 in a beachfront store near San Diego. And as time has trigger and a carry on of things birth changed do to time. The Kellers unyielding to change jam were in part prompted by changes in their target market. As the time change, so did the customers. They had students at first, exactly now they have older customers with to a greater extent money to spend. The factor guide the Kellers used to decide for their site was the accessibility of resources, the entrepreneurs personal preference. They had been spending millions of dollars in take on over a 10 year term of the lease, and with that kindhearted of money being spent they could own a building. So with that the Kellers conclusion was a personal preference and cost. honor from textbook Small Business Management. (Longenecker,Petty, Palich, Moore 2010). In the Kellers termination making I think the combination of factors seem more than excited to them in making their decision would have to be: Business Environment Conditions, Site and availability and costs. And I would overly have to say the locations life-cycle stage.

The text describes the grandeur of a building image by creating an impression that says something close the quality of a firms product or service and about the way the business is operated in general. The Kellers first location was located in a beachfront which attracted a c ertain type of crowd which was the younger c! rowd. When they decided to live into the Horton Plaza, which was more upscale it was located downtown on the snub historic neighborhood location. It attracted an older mature crowd. It also was sooner different from a mall location or a strip mall. They were able to increase their potential revenue and their income, which was a good thing. Citation from textbook Small Business Management....If you passion to get a full essay, order it on our website: BestEssayCheap.com

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